Currently working with Insurance Brokers in Los Angeles PRB Inc. Financial. This partnership is a website redesign with ongoing search engine optimization. Here is a screen shot of the before and after snap shots of the website:

Before Redesign

After Redesign

How long does a website redesign take?

This particular client has 45 pages of content and the site was on a static website platform. WordPress is the top choice of website platforms for small businesses. I started out by gathering content from the old website once that was done I took down their old site and rebuilt the new site on a wordpress platform. This process to approximately 30 hours.

Why redesign the website and not just apply seo?

This client was not on a wordpress platform and was using an older static platform. WordPress in loved by the search engines and they tend to get more attention from the search engine spiders that crawl websites for keyword relevance.

Another important reason to do a redesign to this website was to help lead the targeted audience to take action. The old site was not set up as a user friendly “what do I do next” site. You must have a clear call to action for your readers.

The site also needed to be better optimized onpage for the specific audience the company is trying to capture. This process took about 8 hours of in depth keyword research.

And finally the site needed to be more aesthetically pleasing and easier to follow throughout the page.

Where do they rank now?

The redesign and onpage seo techniques were complete on Friday April 15th as well as submitted to Google for a crawl. As of today the site is already ranking well for a handful of keywords already just after 2 days of competition.

The following keywords are keywords that their website was not ranking for at all not even in the top 100. In this you will see the keyword, how many times it is searched a month according to Google, the position their site is in now and the page. Of course the very best spot to be is page 1 and #1-10. Here are the results of just after 2 days of the completion of the redesign and onpage seo:

  • insurance broker Los Angeles – searched 480 times a month site is now ranking #4 which is top of page1
  • insurance agents Los Angeles- searched 880 times a month site is now ranking #18 page 2
  • insurance brokers Los Angeles- searched 480 times a month site is now ranking #4 page 1
  • financial planning Los Angeles- searched 590 times a month site is now ranking #18 page 2
  • insurance agent Los Angeles- searched 720 times a month site is now ranking #18 page 2
  • Los Angeles insurance brokers- searched 480 times a month site is now ranking #7 page 1
  • Los Angeles financial planning- searched 480 times a month site is now ranking #27 page 3
  • Los Angeles insurance agent- searched 720 times a month site is now ranking #18 page 2
  • Los Angeles insurance broker- searched 480 times a month site is now ranking #17 page 2
  • health insurance broker Los Angeles- searched 91 times a month site is now ranking #29 page 3

(Updated Rankings May 19th 2011 Month 2 of service)
These are all pretty good rankings for just after doing the redesign and onpage seo. With the in depth keyword research I will be working to rank this website for roughly 200 keywords over time. The goal is to get page 1 rankings for 70% of all keywords within 6 months.

There is much more going on with this partnership with monthly seo services as well as other marketing methods. I will be posting updates on the progress when I have time in between client work.


Share