Local Business Advantages to Online Marketing

For several small businesses putting up a website, typically a brochure type website was something that all figured would be needed. It is considered a virtual business card. Only 50% of small businesses actually have websites therefore they are ahead however still missing the real advantages that a website should bring them. A website to the small business if done properly is a entirely new revenue stream into their business.

A properly promoted website can be a source of hundreds to thousands of new customers. When searching locally 80% of the local searches are done online. This can open up an option to set up a full ecommerce website and sell the instore products and services online. The internet is a marketing method that should be incorporated as a part of you full business strategy.

How getting ranked well works

The business that has the most listings and links on other websites and databases – will attract more customers because search engines will see the value and relevancy and place your site at the top. If your small business website is search engine optimized properly the greater your success will be in attracting new customers. The fact is, 99% of business right now will not even do the basic steps of submitting a uniform business profile to the main search engines, directories, portals, yellow pages, business databases, cell phone and mobile device directories, as well as GPS, mapping, and telemetric databases.

Do you want your business to be in the Top 1% or do you want your business to be grouped in with the 99% who don’t understand this concept?

Successful Business Owners Formula

When it comes to running your business – no one does it better then you. You know all the ins and outs of your business as well as the best ways to turn a profit. The one common characteristic of every successful business person is they concentrate their time and efforts on the tasks they are good at and they delegate or hire experts in the areas that are not their expertise.

When it comes to keeping up with the fast paced online world, we make it very simple for you. We find the best keywords for your business and we optimize your on page factors as well as submit a uniform business profile for you to over 129 databases, giving search engines a clear view of your business which in turn brings your website to the top of the search engine listings.

How a Keyword Business Profile works

By creating and registering across all of the information databases a keyword online profile – you will have a consistent message delivered. A well thought out and complete business profile that includes every possible detail that might be required – that will create a uniform message and correct information across all of the information databases. Most businesses fail to submit a keyword business profile and the results that turn up can be incomplete, incorrect, or just not there!

With our Advanced plan, an article is written and distributed across two hundred and fifty article directories. Many times these articles land page one in the search engines and some stay there for years. This also brings an additional 250 links to your website building even more credibility to your small business website.

With our Premium plan, a video about your business is produced and distributed across twenty video sharing services. The search engines give preferential treatment (higher listings) for businesses who have a related video. Often times these videos are placed on page one of a keyword phrase.

Over 90% of local small business websites are not listed on one or more of the popular local search and mobile communication databases. Our Basic, Standard, and Advanced services make sure your business profile is listed in over 129 databases.

If your competitors information and location is within a vehicle’s navigation system such as OnStar, or TomTom, and your information is not – the customer will end up at your competitors.

Having a complete profile with your business hours listed, could mean the difference between a customer heading to your place of business, instead of your competitors, who have failed to submit a complete business profile.

The top search engines, Google, Yahoo, and Bing – ALL consider how many other websites are listing(linking) to your website when they determine your search engine ranking. From this prospective, it only makes sense to submit your business information to as many websites as possible. This is particularly important with Local Search and map services, because those are the customers that can decide to walk into your business today!

Why Articles are so Important

The web is the information highway and when articles are submitted at the correct article distribution services, these articles are quickly sent out across the web. Blogs, Websites, Newsletters, Magazines, Ezines, are continually looking for fresh content. Every article that is republished carries a link back to your website.

Since these publishers are only want content that is related to what their main topic is – you end up reaching exactly the visitor that is interested in what you have to offer. A link back to your website ends up on hundreds(thousands) of related websites – this is Exactly what Search Engines like to see, so when they see your website has hundreds of related inbound links – the value and ranking of your website is increased.

Why Videos are So Important

With over two billion daily views of videos on YouTube videos are a very powerful media form. Let’s take a look at some of the reasons why you want to have videos produced about your business:

1-Search engines, especially Google, will often place videos on page one of a keyword phrase. As an example, if you produce a video that is targeted for the keyword phrase “Santa Clarita Auto Body Shop” – your video will highly likely end up on page one of that search listing.

2-With Local Search – Google, Yahoo, and Bing all give preferential treatment (higher listings) to businesses that provide a video in their public profile. Higher listings result in more visitors – more customers.

3-Let’s say you are in search of a Chinese Restaurant, so you do a search on your iPad or mobile computer, and your find a restaurant listed with both a video and menu, and after viewing the video you decide that the place looks very charming and you head over there to eat. That Chinese Restaurant got your business.

Most likely since that restaurant had a video – it had a higher listing – so it was one of the first ones you checked out – and the video also provided an emotional appeal – caused you to think “charming”. Now compare that with the Chinese restaurant that had a plain listing or very possibly did not even a website to check out the menu. Which Chinese restaurant is going to attract more business?

4-Let’s say your business was building custom cabinets or doing detail auto work – a video of your work product will have a much larger effect and cause for customers to take action – then a listing or website that is text only.

5-When your video is produced and distributed across twenty video websites – everyone of those video listings contain a link back to your website. More listings or links create more avenues for customers to find you. And remember – the more websites that link back to yours – the more the search engines will like your website. So videos are a definite win-win situation.

You have three choices:

1-Do nothing and end up with incomplete information, or incorrect information, or worse yet, no information (not listed) across over a hundred of online search engines, directories, mobile communications/cell phone databases, and navigation/GPS databases. In this case you will lose out on hundreds of potential customers.

2-Do it yourself – Write up a business profile and then manually submit to the hundreds of online search engines, directories, mobile communications/cell phone databases, and navigation/GPS databases. Warning – this will take a lot of time.

3-Use BT Small Business Optimization where all you need to do is supply us with your business information and we take care of it for you. Clearly Your Best Choice!

Local Search Engine Marketing


Share