Local businesses can use Facebook to promote their business within their local community and this particular process can even be done without having a website at all. As a matter of fact this particular service that we offer can gain more local consumers to market to without even having them use a computer to join your marketing mailing list.
Local businesses can lead their customers directly to their Facebook local business page while the consumer is standing or sitting right in your establishment. This will increase your Facebook fan page likes and doing this will build a list of local consumers that your can market your business to. This is all done through their cell phones, that’s right they don’t even have to be on a computer to like your fan page.
How to use your Facebook fan page for your business
This local business marketing method is done using a QR code. It’s a beautifully elegant way to motivate people to sign up to your local business Facebook powered “list” without them having to be in front of a computer or laptop.
We set up a QR code that will lead your consumer to a “Like Gate” on their cell phones. If you don’t know what A “like gate” is:
A like gate is a facebook page that hides certain content until the user clicks the “like” button on that page.
For example: I work with a restaurant that offers a coupon for fans of its page, but you can only get to the page to download it if you click the “like” button on their facebook page.
Your customers are given a great motivator to actually scan the QR Code and Click “Like” on the following page (The Coupon they can present immediately). You get another fan added to your fan page so you can market to them in the future. It’s a win-win.
This is what happens.
1) A Person will come into a business and be promised a discount on an item (via coupon) if they scan the QR Code and Click the like button on the page that is displayed on their phone.
2) We link the “Like” Button to the businesses facebook page so when the user clicks the “like” button it actually likes the businesses facebook page (thus building a list that the business can use later).
3) As soon as the consumer clicks on the “like” button, which is displayed on their phones screen.
4) They show the person at the register the coupon and they get a discount.
Here’s the real power behind this system:
This is list-building 101 but in the offline world. Your business is basically trading a discount so that they can market to the consumer in the future. Just in case you’re not sure how to use the facebook page message system, we will teach you exactly what to do.
Contact us today to turbo charge your local business Facebook fan page. This is insanely valuable way to use Facebook to promote your business.
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